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How Does It Work / What Are Web Beacons
"Web beacons" is a term used to describe telemetry or "phone home" on web-enabled apps. Any Sources that automatically load images such as HTML (web pages, emails) and image previews in messaging apps (facebook messaging) are subject to a particular loop hole that is abused by tracking pixels. Tracking pixels, are tiny, transparent embedded images. When a user visits a page containing a web beacon, it triggers a request to the server hosting the image, allowing the server to collect data. Here’s how they're used:
- Data Collection: The beacon captures information like the user’s IP address, the time of access, the type of browser used and system, and the contextually relevalt website.
- Real-Time Insights: This data helps people understand user behavior and engagement. By measuring analytics, they're often used to optimize content and improve marketing efforts. They're also used as read receipts for emails and messages.
How to Avoid Them
While tracking pixels can be beneficial for website owners, end users should always try to limit their exposure to data harvesting tools such as web beacons. Here are a few ways to avoid being tracked by web beacons:
- Use Ad Blockers: Install ad-blocking extensions in your browser to prevent tracking pixels from loading.
- Adjust Browser Settings: Many browsers have privacy settings that can block third-party cookies and trackers. Check your browser’s privacy settings for options.
- Opt-Out Options: Look for opt-out mechanisms provided by various ad networks and platforms to minimize tracking.
Platforms have been attempting to make this method more difficult by asking for file uploads, rather than just a URL. This is because if that platform is not the one hosting the image, this method will not work.
How to use this website to generate tracking pixels
Despite the fact that tracking pixels are a terrible consequence of how the internet works, this website is designed to help you generate your own tracking pixels easily. Here's how it works:
- Generate Your Tracking Code: Create a tracking pixel instantly here . This page will give you a link to the image and that image is your tracking pixel.
- Distribute the pixel: Embed a link to that image in your website or email, or even paste the link in messaging apps that automatically load images. It's important that you supply the link to the image, not the image itself.
- Monitor the Data: Access your dashboard from the page you got the image link from to analyze the collected data in real time.